During the year leading up to the 2008 Olympic Games and during the Games, Jayne’s clients included some of Canada’s most successful Olympians.
Eric Lamaze was Canada’s only double-medalist and was Canada’s first-ever individual gold medalist in equestrian show jumping.
Ian Millar had already been to eight Olympic Games, but it was his ninth Olympics in 2008 that brought his first medal. Nine Olympic Games appearances equalled the world record for the most Olympic starts. Jayne’s thorough research allowed her to recognize that record approaching nearly two years before the Games and implement a media campaign. When 61-year-old Millar cinched the team silver medal for Canada, media organizations world-wide already understood its significance.
During the 2007/2008 Olympic lead-up and Olympic Games, both Lamaze and Millar, received publicity unprecedented in Canadian equestrian show jumping. |
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